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Our passion for all things vaping started way back in 2010 (practically the Neolithic period in vaping years) and with our tunnel-visioned focus on providing products of the highest quality, performance, and reliability we’ve become one of the biggest vape brands in the UK. It’s a fact; we’re the only mainstream company to design all of our own hardware in-house, in the UK, all dreamed up by our product designer worker bees – each member of the team is a signed up, certified, product geek; they go to bed dreaming about our new product pipelines. And then they make their dreams a reality, with affordable devices ranging from beginners vape pens to advanced user box mods, all met with critical acclaim from some of the industry’s best, and most respected, independent reviewers. We’re really proud of that. We also produce all of our e-liquids, made to our own specially concocted recipes, right here in the UK too. Some just do what they say on the bottle – can’t get more direct than ‘Tobacco’ flavour but some are a bit weirder, ‘Kitten’s Breath’ anyone? Brainstorms to come up with an e-liquid name is always fun. Coupled with industry leading warranties across the board (did we mention that quality and reliability are really important to us?), we offer up to one year guarantees – most other brands give you a guarantee right up until you walk out the shop with your products. We want to make sure your vaping experience is nothing but the best. And thousands of 5-star customer product reviews attest to that. We’re very proud of that. Oh, and all our products are compliant to new vaping regulations (the TPD). As standard.