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No-Match was set up in 2011 with the express aim of bringing high quality products to the newly-emerging (and often chaotic) market of electronic cigarettes. We realised from the start that e-cigs were a revolutionary product – a genuine and exciting alternative to tobacco at a fraction of the price of 'normal' cigarettes. But too many retailers were offering sub-standard and over-priced products. No-Match aims to be a byword for quality, safety and professionalism. And we must be doing something right – since opening our first shop in Preston, we've grown and expanded and now run over 35 stores across the north of England and into the South. We're at the forefront of moves to ensure all e-cigarette products are made and sold to stringent standards across the industry and, as such, are proud to be active members of ECITA – the Electronic Cigarette Industry Trade Association.