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Why was Phoenix started? Electronic cigarettes, along with the potential to help smokers quit, have great public health benefits. Phoenix was established with the aim to bring electronic cigarettes to the high street consumer in an open and informative environment. To ensure the highest quality possible, each and every batch of our eLiquid is manufactured in the UK by fully qualified chemists and food scientists with quality levels found within the UK’s top commercial chemical laboratories. We choose to exclusively deal with premium manufacturers like Kanger and Innokin. By making sure we don’t sell clones or copies, we are able to make sure that the quality of our eLiquids is second to none. Our senior management team has a lot of technical and corporate experience; our Technical Director is an analytical chemist who has almost 20 years of experience with managing chemical laboratories at a senior management level, and our Commercial Director has managed his own businesses and worked as a consultant for a similar period. We believe in quality, customer service, and a highly technical approach to ensuring eLiquid quality and safety. All our stores are staffed by friendly, passionate and highly experienced vapers who welcome the chance to converse with new and experienced vapers about anything e-cig related- from how to stay away from cigarettes to high end Mods to legislation to e-cig lobbying campaigns.